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Positioning (your Hook & Angle)

As important as it is to identify a “tribe” of hungry, irrationally passionate, or desperate clients eager for your service … it’s just as important to find a “hook” to get the attention of these people.

You need to position yourself (what you offer) so that you stand out from the crowd.

Truth is … all the biggest “freelancing services” online are massively competitive. Copywriting. Graphic designing. Web designing. VA…

… these 4 skill sets contribute over 50% of all the online “service” money flows around.

The first strategy you need to use to play in one of the “big four” without losing your sanity — is to get specific with what you want to be known for.

You’ll be shown the real meaning of “had-I-known” if you try and play in the broad graphic design market with no unique angle.

Good night. Thank you for playing.

Next…

Let’s explore this a little more now. Time to change into your “private detective” outfit (Guns not required tho).

Before we take on the role of Detective Shanu Olu 🙂, we will use positioning to:

  1. Laser-focus in on an ideal target audience.
  2. Filter out who you DON’T want.
  3. Differentiate yourself from everyone else … so that you attract just the people that you DO want to do business with.

The easiest and fastest way to find your unique selling point (USP) is to research the market. 

Look at what everyone else is doing and saying … and what they aren’t doing and saying?

Your goal is to figure out what this is … and then use that information to find a way to win your client’s heart.

One of the things I like to do is go the opposite way to everyone else. When they zig, I zag…

If most people are offering copywriting services… then I’ll be very different and offer web copywriting services for coaches and consultants.

See how that works?

Click here to continue… (Page 6 of 8)

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